“Lack of direction, not lack of time, is the problem. We all have 24-hour days.” – Zig Ziglar
Think about this…you spend money on recruitment, salaries, benefits, not to mention all the time on interviewing and making sure you have just the right person to sell your product. You do all this incredible work and investment. And when the HR onboarding is all over, you don’t spend any more time or money on helping people develop to sell your product. If you rely on salespeople to sell your product, you just made one of the worst investment decisions of your life. Hiring a bunch of people, but don’t give them any direction.
Sales and Marketing are two main business organizations that help drive revenue and brand within the company. Making sure that these organizations work together and are aligned are important factors to success. Moreover, have as part of your strategic plan how to create these channels is just as important as having the channel. What good is having a sales team if they aren’t properly trained in selling techniques for your specific industry or product, or know how to take a prospect through the process.
All these items are important pieces that into the overall Marketing Strategy and it is important to make sure you don’t use the general term of marketing if you have specific needs.
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